BlueCielo Appoints Chief Marketing Officer to Support its Further Growth
Lisa de Greef
Huw Roberts, Brings Extensive Global Marketing Experience in Driving Organizational Transformation and Growth.
HOOFDDORP, Netherlands – January 19, 2017 – BlueCielo, a leading global provider of software solutions to monitor and control technical information throughout the asset lifecycle, announced the addition of Huw Roberts as the company’s first Chief Marketing Officer. In this capacity, Mr. Roberts will develop and manage corporate, industry, and product marketing strategies and programs for BlueCielo’s software and services. Mr. Roberts brings extensive experience in marketing of on-premises, SaaS, and mobile software and business services to enterprises that deliver, manage and operate engineering assets. Before joining BlueCielo, Mr. Roberts served as Vice President of Platform Marketing for Bentley Systems, Inc., a global leader in software solutions for the design, construction, and operations of infrastructure. Mr. Roberts will be based in the company’s North American headquarters in Exton, Pennsylvania, USA.
“We are excited to have Huw join our team.” CEO Willem-Jan Scholten said. “BlueCielo has been very successful in its journey to expand from the traditional document and drawing management to extended asset lifecycle information management. As we continue to innovate and improve our solutions to help optimize the profitability of our customers, Huw’s role will be pivotal to ensure that BlueCielo maximizes our market impact.” Rob Blasman, BlueCielo’s CFO, added, “BlueCielo’s business model continues to evolve, expanding from a leading on-premises software supplier to a full-service SaaS provider. With Huw’s experience in similar transformation processes and his focus on branding and user engagement, we will make sure that our strategy and the demands of our customers will be perfectly aligned – which will contribute to our further growth and profitability.”
“Huw is passionate about helping companies discover and realize business value through technology-empowered business transformation – and that’s what BlueCielo is all about” added BlueCielo CTO, Daniel Cozza. “We are committed to providing software that transforms engineering data into actionable plant information, keeping our users informed, compliant, and in control. As we launch exciting new capabilities and services to enhance our Meridian product line, having Huw’s strong marketing leadership will help our users best discover that value.”
“BlueCielo is well poised to build on success. The company has a dedicated community of customers, innovative software and services, and a great team focused on providing value for enterprises all over the world. There couldn’t be a more exciting time to join BlueCielo, and I look forward to bringing the company’s vision to the market.”